Local partners report on findings from the tourism business retention and expansion survey | Dinosaurvalley.com
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Local partners report on findings from the tourism business retention and expansion survey



Date  September 17, 2018

 Eighty seven tourism businesses in the Drumheller area participated in the Tourism Industry Business Retention and Expansion (TIBRE) pilot program earlier this year. Alberta Culture and Tourism presented the final results to Town Council on Monday, September 17.

Business retention and expansion are components of an economic development strategy that focuses on nurturing and supporting businesses in a community. TIBRE is a Government of Alberta pilot program. The Drumheller pilot was developed in partnership with local partners and is designed to identify retention issues and expansion opportunities for existing tourism businesses within Alberta.

Some of the results were as follows.

  • 70% of the businesses surveyed had been in operation for more than 10 years
  • Participating businesses had 257 full time and 146 part time employees year round
  • 78% of visitors were local/Albertan, 16% were other parts of Canada, 4% are international with 2% unknown

"The TIBRE program has provided the tourism industry in Drumheller an opportunity to start the conversation and begin identifying industry-specific development issues and opportunities in the Drumheller area," outlined Alyssa Berry of Travel Drumheller. "This is just the beginning and continued efforts are needed."

"We will be holding a facilitated planning session to determine immediate, middle and long-term needs of businesses this fall," added Julia Fielding Economic Development Officer for the town of Drumheller. "We have heard from tourism businesses and now we want to work with them to provide the support they need to flourish."

For more Information Contact:

Julia FIelding

Communications Officer


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